At Purist, we're committed to taking responsibility for our plastic footprint, starting with eco-friendly packaging. Through our partnership with rePurpose Global, we've achieved certified Plastic Neutral status.
Purist packaging is made from at least 30% Post Consumer Recycled (PCR) plastic materials, giving existing plastic a second life and reducing our demand for virgin plastic. PCR packaging has lower fossil fuel use, a lower Global Warming Potential (GWP) score and needs less water to make the final product.
Plus, we don't just measure our plastic use. We actively fund the recovery of nature-bound plastic waste from environmental hotspots around the world. Our commitment goes beyond our products to support waste workers, protect vulnerable ecosystems, and build sustainable waste management infrastructure in underserved communities.
Every product you purchase supports verified plastic removal projects that create meaningful environmental and social impact.
We take full accountability for the plastic in our packaging and products. Here's how it works:
Measure: We calculate our total plastic footprint across our entire product lifecycle — from packaging materials to shipping supplies.
Reduce: We continuously work to minimize plastic use through sustainable design choices, material innovation, and operational improvements.
Recover: Through rePurpose Global, we fund the collection and responsible processing of plastic waste equal to or greater than our plastic footprint. This prevents plastic from polluting oceans, rivers, and landscapes while supporting communities on the frontlines of the waste crisis.
Verify: Independent third-party audits ensure every pound of plastic we fund for recovery is tracked, documented, and transparently reported. This isn't greenwashing: t's verified environmental action.
Project Safi: At the project we fund, 164 workers are given dignified work and fair pay.
Plastic waste from the project is used to build traditional sailing vessels and artisanal furniture.
Free internships and training programs are available for local students and researchers through rePurpose.
rePurpose Global is the world's leading plastic action platform, connecting Purist with certified plastic recovery projects in environmental hotspots across the world.
When you choose Purist, your purchase directly supports:
Verified plastic waste recovery from coastal areas, rivers, and vulnerable ecosystems
Dignified employment opportunities for informal waste workers in underserved communities
Critical waste management infrastructure in regions lacking proper collection systems
Measurable environmental and social impact tracked through rigorous third-party audits
Since 2017, rePurpose Global has helped brands collectively recover over 75 million pounds of plastic waste, create 2,300 jobs, and improve waste management access for over 1 million people across 7 countries.
Discover rePurpose Global's Mission »